TV Spot Conventions (A2)

I am going to look at TV spots from different genres of film, to see if they share the same conventions despite one being and action film and the other being a horror/thriller. The films are Fast & Furious and Bird Box.

Fast & Furious TV Spot


TV Spot Begins with the production logo of the film
Release Date is Shown
Tag Lines Displayed
Quick Editing
Sudden Explosions/Jump Scares
Close Up on main characters
Voice Over
Dialogue Between
Film Rating displayed at the end
Website displayed at the end


Bird Box TV Spot

Scene is introduced with an establishing shot
There is very fast editing from scene the scene
There is a voice over to give audience more insight as to what is going on
Some credits such as the Director and screen player are shown at the end of the film
Quick Sound effects that also builds tension and goes with the quick editing
Tag lines are shown throughout
Tag Lines are used in a big bold text
The Best Bits of the film are shown
Release Date is displayed at the end

Looking at both of these TV spots I have noticed the following conventions that I think are typical of this type of trailer:

• One common convention in TV Spots is that they are usually around 30 seconds long, as seen in the 2 TV Spots above
• Quick/Fast Editing
• Release date of the film is usually displayed at the end of a TV Spot
• Dialogue Used to add excitement or build tension
• Voice overs tell the story of the film and information the audience need to know 
• Both TV Spots end in a climax to tease (Similar to the Teaser Trailer) the audience 
• Appropriate music was chosen that created atmosphere 
• The title of the film in displayed at the end in both TV spots